Twice a year, Dallas Market Center's showroom campus becomes the meeting point for interior designers and procurement buyers from across the country. During January Market, five days of debuts, previews, and after-hours events compete for the same five days of attention — and the guide handed to every attendee needed to feel like it belonged in the room it was describing.

The Brief

A directory that reads like a directory wasn't going to cut it.

Market guides exist to solve a logistics problem: hundreds of showrooms, dozens of events, five days to see it all. But the designers walking the campus spend their careers immersed in considered typography and intentional layout — handing them a generic program undercut the polish DMC's showrooms were built to project.

The brief was to design a piece that worked as hard as any wayfinding tool, while reading like something worth keeping past the last day of market.